Creativity allows me to embrace my full identity, challenge norms, and build work that is emotionally honest, culturally relevant, and rooted in connection. It’s the thread that ties together who I am, what I create, and outlives me.
Behind the Logo
The cornflower is a European wildflower native to Ukraine, known for its brilliant blue colour. Voloshky (волошки) are an integral part of Ukrainian arts and culture; found in embroidery, songs, poetry, and paintings. The flower symbolizes purity, hope, tenderness, and beauty.
This design is also directly connected to my Ukrainian Ashkenazi Jewish identity. Since a very young age, I’ve been profoundly inspired by visual arts, fashion, and nature.
