Challenge
Keepers of the Circle, the rapidly growing urban Indigenous non-profit organization needed to organically grow its online presence and secure external funding to support crucial programs for Indigenous women and 2Spirit individuals across Northern Ontario.
Solution
I managed 20+ initiatives that bridged infrastructure gaps in Indigenous communities, mobilized societal change, and launched the organization’s first internal and external newsletters. Across both roles as a Digital Content Intern and Digital Content Strategist, I consistently drove results through innovative strategies and cross-functional leadership.
Results
200+
QUALIFYING GRANTS DISCOVERED
134
FNMI AND COMMUNITY MEMBERS REACHED ACROSS NORTHERN ONTARIO
700%
INCREASE IN AUDIENCE BASE
94%
CCC PROGRAM SATISFACTION RATE
Creative Direction
As a Digital Content Strategist at the Charlton Sustainability Hub, I ensured creative oversight for set designs, marketing plans, and materials while closely monitoring project progress. I managed and prioritized requirements, deadlines, and issues across internal and external resources, optimizing content approval through strategic creative direction for several projects. A key instance of this was an initiative to revitalize Indigenous communities through social media, where I developed and executed strategies to highlight and address social justice issues through community outreach, knowledge sharing, and online infographics.
I was deeply engaged in government and grant proposal writing, actively collaborating with stakeholders and developing innovative marketing campaigns for the organization's social media platforms. I expanded strategic and communication platforms, implementing structured approaches and effective engagement strategies. I provided technical writing throughout all stages of proposal development, ensuring the creation of clear and compelling grant applications. Additionally, I improved their overall business experience to better acquire, retain, and engage their market share.
Digital Content Management
I maintained and updated the company website using WordPress Admin. My responsibilities included uploading and updating events and articles, syncing calendars and special observations, managing the job board and postings, creating and adding forms for new members and program participants, and enhancing readability and SEO.
Grant Writing and Technical Proposals
Content and Proposal Highlights
Pathways to Resilience Brochure
Pathways to Resilience Digital Flyer
Pathways to Resilience Job Fair Booklet
Pathways to Resilience Resource Booklet
Pathways to Resilience Highlights + Final Report
Pathways to Resilience Workbooks
Keepers of the Circle Circles of Care Report
Keepers of the Circle Holiday Cards
Reclaiming Land and Indigenizing Housing Conference Digital Banner
Indigenous Languages Awareness Social Campaigns
